With limited or moderate advertising and marketing budgets, further support from PR efforts can make or break a successful campaign. This session will introduce attendees to free or affordable PR tools available to you that help invigorate campaigns and give results an extra push. In addition to the introduction of these tools, Messier will cover how advertising campaigns can be used as creative PR elements, getting the most from the campaign and for building brand awareness.

Nicole Messier, of Portfolio PR Group will offer Key Session Takeaways:

Top ten free PR tools available to support ad campaigns
Incorporating contests and other creative elements into advertising to achieve reusable content
How users and reviews can make or break a campaign
Connecting campaign ideas to media coverage

About Nicole:

Portfolio PR Group emerged from the success of a technology PR consulting practice run by Nicole Messier.

Nicole has managed successful and award-winning PR and marketing campaigns for household technology brand names and start-ups. Her career portfolio includes technology companies like Kitware, Apprenda, TheInfoPro, Variegated, TargetX, Citrix Systems, Check Point, Pantone, RSA Conference, Goodmail Systems, Varonis, Adobe, Palm, Interwoven, Extreme Networks.

Awarded by PR News Magazine as "One of the Top 15 PR Professionals To Watch" in 2009, Nicole applies both traditional and social media PR practices to corporate communications programs. Nicole is a frequent speaker at industry events and a part of the Mentor Capital Foundation's seminars for early stage technology companies seeking venture capital. She sits on the board of the Children's Museum of Saratoga and the Partners Committee Board of the Double H Ranch.

In her decade-long career, Nicole has enjoyed working and consulting at some of the best PR companies: TECHMarket Communications, Overit Media, Edelman, A&R Partners and SHIFT Communications.