Professor Java's-Wold Road Albany NY

4/30/2009

Albany Ad Club Workshop – Thursday, April 30 8:00 am – 9:30 am Professor Java’s Sanctuary Wolf Rd, Albany, NY RSVP to info@albanyadclub.com Ad Club members: $10.00 Nonmembers $20.00 Bulls eye marketing – Targeting multicultural markets: One size doesn’t fit all… The US is one of the largest Spanish speaking countries in the world, but “Hispanic” is an is an umbrella word collecting people of Mexican, Cuban, Puerto Rican and any other Spanish or Latino cultural origin. There are more African American households in the U.S. - 12.1 million - than any other ethnic group. In the most recent US Census of 2000, 10.2 million people in the U.S. identified themselves as Asian alone and another 1.7 million identified themselves as Asian in combination with another race. The upcoming Census is likely to show an even greater shift in US populations. Are you ready? Your message may be missing valuable and growing populations. More than one-third of the US population belongs to a non-white racial or ethnic market. Today, more than ever, one size just doesn’t fit all. Our guests, Karen Smith and Meghan Butler from LinguaLinx, Language Solutions,Inc. will talk to us about creating a brand strategy and marketing message that is sensitive to a given market, helping us to see our worlds with a larger perspective. LinguaLinx Language Solutions, Inc. is a full-service translation agency providing multilingual solutions to today’s leading corporations, law firms, non-profit organizations and government agencies. Established in 2002, it is an international company with offices in New York, NY; San Fransisco, CA; Baltimore, MD; London, England; Bejing, China; with its world headquarters in Cohoes, NY. About Karen Smith: Karen joined the sales department at LinguaLinx in October of 2006. As a Client Relationship Manager, Karen acts as the liaison between clients and project managers to ensure that all delivered work is complete and adheres to client specifications. She effectively builds relationships with clients to expand and promote business and sales. Prior to joining LinguaLinx, Karen was a Systems Consultant and a Customer Service Manager for Northeast Information Systems. Karen resides in Clifton Park with her husband, Rich and their son, Ryan. About Meghan Butler: After joining LinguaLinx in September 2008 as a Quality Assurance Specialist, Meghan Butler moved to the Sales and Marketing Department as Marketing Assistant in October 2008. Working closely with LinguaLinx President David Smith and the sales department, Meghan plans trade shows, conceptualizes and carries out marketing campaigns and has created the company’s first social media marketing initiative. Meghan recently graduated with high honors from SUNY New Paltz with her degree in Journalism – a distant cousin to marketing. She now lives in Saratoga Springs and writes freelance articles in her spare time.