Palio was the winner of the best-of-show award, known as "The Betsy," at the June 5 awards ceremony. Palio was honored for its work with GRACE, Giving Relief and Care to our Elderly, a charitable initiative established by inVentiv Communications to support the delivery of life-sustaining prescription drugs and medical services to senior citizens in need.
Themed the "Greatest Generation," the 2008 GRACE poster campaign reflects the remarkable lives and times of men and women who fought for freedom, started movements, advanced technology, and witnessed astonishing events in history. By reenacting iconic imagery from our past (the flag raising at Iwo Jima, the 1969 moon landing, and Rosie the Riveter) the posters explore the juxtaposition of the great moments our seniors witnessed with the hardships they face today and encouraged donations to GRACE.
The posters were part of a multimedia campaign, including postcards, HTML e-mails, a microsite with handwritten journal entries, and a videoWeekly HTML e-mails helped keep GRACE top-of-mind, showcased the stories of our heroes featured in the posters and postcards, and promoted the microsite where our heroes' lives were uncovered in weekly journal entries.
Click here to view this years NORI winners! [ PDF (37 MB) ]
2009 NORI Awards Reorder Form [ PDF (20 KB) ]